March 10, 2014
Dear ShenTrition Friends,
Today marks the end of a chapter and the continuation of another.
For over three years, we’ve been absorbing repeated increases in ShenTrition’s cost of goods. During this time, we’ve been feverishly hunting for solutions…yet, to no avail. As a final attempt, we visited the largest industry conference, Natural Products Expo West. Our mission was to find a way to continue providing an outstanding product.
We set out to Anaheim looking for options and the consensus is that there are 3 paths for ShenTrition to move forward:
- Reformulate the product to use more of the less expensive ingredients. In our minds, this is simply not an option. We seek to provide an effective product that people feel after taking the first time. Lesser formulas are already available in the marketplace.
- Increase the retail price to $70+. Considering the thunderous appreciation we receive from customers and practitioners for staying competitive with other products, this seems like a losing proposition. Plus, if we made this move the ShenTrition business would have to be rebuilt.
- Scale up and become our own manufacturing facility. Currently, we contract that step of the business to a very large facility that produces some of the top products in the market. We benefit from their experience and savvy. If we took this direction, we’d need investors and additional staff.
After weighing all of the options, our choice is to go with option #4, to say farewell to ShenTrition. It is a wonderful product that’s been loved by thousands of people, however, the business is no longer viable for us to continue moving forward. As painful as it is, we are ready to let it go.
So, please join us tonight in lighting a candle in remembrance of the superior health support ShenTrition provided for so many people, including ourselves. We thank you for being a part of the ShenTrition Family. We wish you continued health and well being!
[INSERT MOMENT OF SILENCE HERE.]
Beyond coaching, we are also finishing our book, which will be available soon. In the interim, we’re offering various programs and memberships. READ MORE ABOUT THEM HERE!
Thank you again for your support and patronage of ShenTrition. It’s been awesome! We hope you keep in touch!!!
To continued health and well being,
Stephen & Erica